A link with the Google Webmaster Phone Number Database Tools ensures that you can see keyword data about impressions, clicks, CTR and position under Acquisition Engine Optimization. CRM systems When you have Phone Number Database switched to Universal Analytics (the latest version of Google Analytics), it is possible, for example, to link CRM systems. Do you generate a lot of leads with your website? And are these Phone Number Database leads followed up by a call center? With a CRM link it is possible to map the entire customer journey in Google Analytics: from click on an advertisement to new customer at a call center. That way you can map out Phone Number Database which ads and campaigns generate the best leads. Fotolia Subscription Translation into improvements A good design, creating dashboards and linking various tools and Phone Number Database systems to Google Analytics is already a major challenge for many organizations. The biggest challenge, however, is translating Google Analytics data into concrete improvements. A few Phone Number Database examples: Trial and error A good method for translating statistics into improvements for your website is to work with before and after experiments. Suppose you have the objective Phone Number Database to have the lowest possible bounce rate for your homepage. At moment A you see a bounce rate of 75%. You can then come up with all kinds of improvements for your Phone Number Database homepage to reduce the bounce rate. Think of different images, a different layout of your navigation structure or other texts. After implementing one or more of these possible Phone Number Database improvements, wait a few weeks and see if the bounce rate of the homepage has actually decreased. This is how you use Google Analytics.